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Retention Steward

A managed service, not email software

Managed Shopify email marketing, done for you.

A Shopify email marketing service, not email software. You keep your email platform; we manage the recurring planning, drafting, audience rules, QA and approved execution, leaving more attention for your business.

Four managed email campaigns each month, plus one automation improvement. You provide accurate facts and final written approval. The automation work is one agreed project within your service scope.

Get StartedLearn More

Managed email campaign execution, not a software subscription. Delegate the recurring execution, with clear review points and final approval in your hands. Software gives you the tools. Retention Steward runs the work. You keep your email platform and pay its fees separately.

See the fictional demo

Everything included

A managed email program, not a writing service.

Four campaigns are the visible part. Around them sits the planning, checking, approvals and reporting that make email safe to hand off. This is the complete monthly scope.

01

Planning and creative

The visible work, done inside the tools you already have.

  • Four campaigns per month

    Four managed campaigns, each one planned, written, built and checked for you.

  • Monthly campaign planning

    A short written plan each month, tied to your products and current offers.

  • Product and offer research

    Sizes, prices and approved wording gathered into a sourced fact sheet. Unsupported lines are flagged, not improvised.

  • Copywriting, AI-assisted

    AI tools help draft. A person edits every line for accuracy and your voice.

  • One reusable branded layout

    One email layout made for your brand, reused so emails stay consistent and quick to review.

  • Built in your existing email platform

    Emails are built and scheduled inside the email tool already connected to your Shopify store.

02

Checks before anything is scheduled

A person reviews every email against a written list.

  • Human review of every email

    AI may pre-check, but a person signs off each email before you see it.

  • Phone and desktop checks

    Each email is viewed as it appears on a phone and on a computer.

  • Link checks

    Every link is opened and confirmed to go where it should.

  • Product, price and fact checks

    Details are matched against your fact sheet and the materials you supplied.

  • Subject line and preview text

    We check the subject line and preview text (also called the preheader), the short line shown next to it in the inbox.

  • Who may receive it

    We check the permission details you supply and that the send excludes people who unsubscribed or are suppressed (blocked from sending). This is a careful check, not a legal compliance guarantee.

  • One agreed customer group per campaign

    Each campaign goes to one agreed group of customers, such as recent buyers or newer subscribers.

  • Purchase and exclusion checks, when they apply

    Where a campaign depends on what people bought, we check it against the customer and order information available in your tools. We do not claim to verify data we cannot see.

03

Approvals and records

You stay in control of every send.

  • Written approval before scheduling

    Nothing is scheduled until you approve the final version in writing.

  • One round of changes per email

    You send one combined set of notes per email; we make the changes and send back the final.

  • A written record of approvals

    Drafts, notes and approvals are kept in the email thread, so there is always a clear record of who agreed to what.

  • No sends without your say

    We never send anything you have not approved. Silence is not approval.

04

Automatic emails and monitoring

One agreed improvement, with limited ongoing checks.

  • One automation improvement

    We agree one practical improvement to your automated emails. This can include improving an existing sequence or, when appropriate, creating a small welcome sequence. The service agreement defines the project limits; further automation work is separately scoped.

  • Limited monitoring

    Within the agreed scope, limited checks for obvious problems—not continuous or round-the-clock monitoring.

05

Reporting, support and terms

Plain numbers, plain help, plain terms.

  • Monthly report

    What was sent and the sales your email tool connects to emails. These are attributed sales, not proof the emails caused extra orders.

  • Email support on business days

    Help by email with the work in this plan. No emergency or on-call cover.

  • Business email setup guidance

    Plain steps to send from an email address that uses your company website name.

  • Clear ownership

    After payment, you own the final approved client-specific work, such as your finished emails. Retention Steward and JMN Enterprises, LLC keep their reusable templates, processes, systems and know-how.

  • Month-to-month

    Paid upfront monthly. No long-term commitment.

  • Platform fees paid by you

    Shopify, Klaviyo and other tool fees are paid directly by you and are not part of the Retention Steward fee.

See how each stage worksWalk through the fictional demo

Done-for-you email marketing

You keep your email platform. We run the email marketing for you.

Hand over the recurring email work without losing oversight, so more of your attention stays with running and growing your business. We take responsibility for the agreed execution, with a consistent planning, review and approval process. You provide accurate materials and final decisions; you do not need to become an email-marketing specialist or coordinate every build and check.

Software gives you the tools. Retention Steward runs the work.

Email marketing is an ongoing operating cycle: plan the calendar, create and check the emails, schedule and send only approved versions, monitor within scope, then use the reported results to refine the next plan. Our outsourced email-marketing service manages that cycle within the defined offer, rather than leaving your team to organise it again each month. It is a bounded managed function, not unlimited work or full-service retention marketing.

A low monthly email software subscription buys access to tools, templates, automations and sending infrastructure, depending on the plan. Retention Steward provides the managed service that plans and runs your ongoing email marketing, with human supervision. We are not a replacement email platform.

You keep your chosen email platform and pay its fees separately. We work in your account with invited access, and confirm that your existing platform supports the agreed work before you commit.

Four approved campaigns each month
We manage your campaign calendar and planning, drafting, building and QA for four campaigns per month, with AI-assisted drafting and human review of every email.
Audience rules and written approval
We set up or select one agreed audience per campaign and check permissions, suppressions and applicable exclusions. You approve the exact final version in writing before scheduling.
One automation improvement
We agree one practical improvement to your automated emails, which may include a small welcome sequence when appropriate. It is one agreed project; further automation work is separately scoped.
Ongoing execution within scope
Approved scheduling, limited monitoring, monthly reporting and business-day support keep the agreed work moving. We use the available results to inform the next monthly plan; additional work remains separately scoped.

Platform capabilities and plans vary. Your Shopify, email-platform and other tool fees are separate from our service fee.

Our approach

How Retention Steward is different.

Done-for-you Shopify email marketing for established stores. You delegate the execution; you keep the final say on every word that reaches a customer.

  • The model

    Managed execution, not software access

    You keep your email platform and pay its fees separately. Our managed Shopify email marketing service handles the agreed work inside your account.

  • Your time

    Less to coordinate. More room for your business.

    Delegate the recurring email workload. You share accurate materials, answer questions and review drafts in writing; we coordinate the execution.

  • The rhythm

    A consistent monthly email program

    Four managed email campaigns each month, plus one automation improvement. The improvement is one agreed project; further work is separately scoped.

  • The craft

    Planned, drafted and checked end to end

    We plan the calendar, write and build each email, set audience rules and run QA on links, rendering and segments before anything reaches you.

  • The facts

    Human review, grounded in your sources

    A person checks every email against your supplied product facts, prices and approved claims. Unsupported details are flagged, not invented; this is not legal review.

  • The guardrails

    Clear approvals. Honest reporting.

    Nothing is scheduled or sent without written approval of the exact final version. Monthly reports explain platform results, not proven incremental revenue. The agreed scope stays clear.

Working together

Easy to hand over. Simple to stay involved.

We guide the setup and manage the recurring email work. What we need from you is straightforward:

  • A little store context

    Tell us about your Shopify store, your email platform and the products or offers you want to focus on.

  • Accurate brand materials

    Share current product facts, prices, approved claims, source pages and your existing brand assets.

  • Access by secure invite

    Once we agree to work together, we guide you through inviting us to your email platform. Your accounts stay yours.

  • Your feedback and approval

    Review drafts promptly, share one combined round of feedback per email and approve the final version in writing.

Onboarding

Four simple steps, all in writing.

  1. Step 1

    Tell us about your store

    Use Get Started. We review your inquiry and reply about fit.

  2. Step 2

    Agree and set up

    We confirm eligibility, agree the work and payment terms in writing, then guide setup and invited access.

  3. Step 3

    Approve the plan and drafts

    Review the plan and each checked draft. Give written approval of the final version before scheduling.

  4. Step 4

    Receive your results

    Get a plain monthly summary and the proposed next steps.

See the detailed workflow

Monthly service

Clear pricing. No long-term contract.

$995/month for the first 3 months, then $1,295/month ongoing; paid upfront monthly; month-to-month; no long-term contract; cancel before the next monthly charge. We build your fact sheet, layout and approval rhythm together. The same scope applies from the start.

Managed email campaign execution, not a software subscription. Delegate the recurring execution, with clear review points and final approval in your hands. Software gives you the tools. Retention Steward runs the work. You keep your email platform and pay its fees separately.

Get Started
First 3 months, per month
$995
From month 4, per month
$1,295
  • Paid upfront each month
  • Month-to-month, no long-term contract
  • Cancel before the next monthly charge
  • No revenue guarantees

See what a careful monthly report looks like.

View the fictional sample report

Questions

Plain answers.

Who is this for?

Established Shopify stores with an existing permission-based email list and an email platform, whose owners want careful execution with few meetings. For stores already using Klaviyo, our managed Klaviyo service works in that account. We assess fit individually and do not promise expertise in every industry or regulatory requirement. Check the practical requirements and get started.

How many meetings are involved?

Very few. We work by email so you can reply when it suits you. We may suggest one short setup call if it saves time, but you do not need recurring meetings.

What does the service cost?

$995/month for the first 3 months, then $1,295/month ongoing. Paid upfront monthly, month-to-month.

Does Retention Steward replace my email platform?

No. A software subscription provides sending tools, templates, automations and infrastructure, depending on the plan. Retention Steward is a Shopify email marketing service that manages the ongoing execution in your existing account. You keep and pay for your platform separately. We confirm platform fit before agreeing the work. We can start with an existing permission-based list after checking consent and suppressions. See what to prepare in your existing account.

Do I need a business email address?

Yes—an address using your company’s website name is required for campaign sending. We confirm this before any agreement or payment, and can guide you if it is not set up yet. See the business-email requirement.

How do approvals work?

You approve the final version in writing before anything is scheduled or sent. Silence is not approval. See the approval workflow.

Do you guarantee revenue or a specific result?

No. We do not guarantee revenue, open rates or any specific outcome.

Do you review product claims for legal compliance?

No. We work only from the language and sources you supply, and we flag anything that looks unsupported, but we do not provide legal or regulatory review. Responsibility for product claims stays with your brand and your advisors.

What is the automation improvement?

One agreed project to make an automatic email sequence more useful. We review what you have and agree the improvement in writing; this may include a small welcome sequence when appropriate. Further automation projects are separately scoped. See the scope and boundaries.

What can we email besides discounts?

Useful product guides, genuine restocks, care advice and answers to buying questions can each give a campaign a clear purpose. We plan from verified merchandising facts rather than invent urgency. See a practical four-campaign calendar.

Can list cleanup remove good subscribers?

It can if the rules are too broad or the history is incomplete. Review consent, delivery history, clicks and purchases before deciding; privacy-generated opens alone are unreliable. Suppression and deletion are different actions. Major deliverability repairs are not included in the managed plan. Read the careful list-cleanup guide.

How do campaigns and flows avoid overwhelming customers?

Review campaigns and automated messages together, with consent, recent purchases, exclusions and the platform’s frequency controls. Four planned campaigns does not mean every subscriber receives all four. Final audience rules and timing need approval. Read about coordinating campaigns and flows.

What support is included?

Business-day email support for the agreed work, not emergency cover or unlimited consulting. See the support boundaries.

What falls outside the plan?

The plan does not include SMS, paid advertising, moving email tools or lists, bought or rented lists, major inbox-delivery repairs, custom tool connections, unlimited changes, photography or legal review of product claims. Revenue or results are not guaranteed. Extra campaigns, automation projects and other additions need a separate written scope and agreement. Read the detailed service scope.

How do billing and cancelling work?

Cancel before the next monthly charge to stop future billing. Cancellation does not automatically create a refund. Read the billing, cancellation and refund terms.

What if something goes wrong or I get stuck?

Email us and tell us what happened in your own words. Please never send passwords, sign-in codes or customer lists. If access is needed, we send short, safe invite steps to follow. You do not need to learn the technical side.

How do I start?

Choose Get Started and tell us about your store, the email tool you use and what you want help with. The form sends your details directly to us. You can also email hello@retentionsteward.com. There is no booking tool or checkout on this site.

Start with one email. No call required.

Tell us about your store and the email work you would like to hand over. We reply in writing about fit, scope and what we need from you.

Managed email campaign execution, not a software subscription. Delegate the recurring execution, with clear review points and final approval in your hands. Software gives you the tools. Retention Steward runs the work. You keep your email platform and pay its fees separately.

Get Started
What’s included